Ukie Initiative and #RaisetheGame
As a founding member of the Ukie Initiative #RaiseTheGame, Electronic Arts pledges to advance inclusion and diversity in the video games industry by creating a diverse workforce, reflecting greater diversity in our work, and shaping inclusive and welcoming workplaces.
We followed up on our #RaiseTheGame pledge by committing to support the Women in Games Awards 2020.
“Studies show a correlation between higher levels of diversity and positive company performance and it is vital for the continued growth and success of our business and our industry. Greater diversity in the people making games leads to more diversity of thought and creativity and with that more interesting games that better reflect those who enjoy them, ” said Samantha Ebelthite, UK&I Country Manager for Electronic Arts.
“We are an adaptable industry, with many capable, progressive people driving us forward. There is still work to be done, but with an open minded approach and a clear commitment to this being a priority I am optimistic about what the future holds.”
The company looks forward to also supporting the MCV Women In Game Awards on November 25, 2020 which will celebrate the contributions of women within the industry and encourages others in the industry to sign up to the #raiseTheGame pledge: https://raisethegame.com/
